The 2009 roundtable will focus on the responsibilities of multinational companies toward consumers and how consumers can encourage multinational enterprises to live up to the recommendations of the OECD Guidelines. Among the main objectives of the conference is assessment of the evolution of consumer concerns and their impact on business conduct worldwide.  The participants will also discuss how multinational enterprises integrate consumers’ interests into their operations, the reliability of the information provided to consumers (and their perception) about the health, safety and sustainability about the products they consume and the pros and cons of different policies and instruments to promote responsible business conduct and raise consumer confidence and the role of the OECD Guidelines.